Aksaeva Aina Kamilevna, Klochkova Elizaveta Sergeevna
Marketing and its role in enhancing the effectiveness of the company's activity
ID number: J201941
Abstract: This article provides a definition of the essence of marketing, describes its principles and functions, presents an analysis of the organization of marketing policy in an enterprise and its impact on economic efficiency. As an example, the company Nestle was considered. The relative indicators of the financial activity of the enterprise were used as assessment tools.
Vernigora Stanislav Vyacheslavovich, Lebedev Mikhail Maksimovich, Kostetskaya Kseniya Grygorievna
Conditions and directions of development the securities market in Russia
ID number: J201942
Abstract: The article considers securities market in Russia: its conditions, directions of development. For Russia securities are rather new phenomenon, whenever many countries already actively use them. In this regard the main problems of development of this market and also the general estimation of cost of securities in economy are specified.
Ivanov Andrey Valerievich, Yakovlev Petr Pavlovich
Investigation of the Budget expenditures of Russian federation
ID number: J201943
Abstract: The article presents the results of the analysis of the expenditures of the budget of the Russian Federation, based on its forms, classifications. The federal budget is the main means of redistributing national income and gross domestic product; financial resources necessary for regulating the economic and political development of the country, implementing social policy throughout Russia, and strengthening the country's army pass through it. The federal budget accounts for a significant part of the distribution process, which consists in the distribution of funds between sectors of the economy, production and non-production sectors, regions of the country.
Key-words: budget of the country, money, budget expenditures, funds
Statistical evaluation of the development of forms of non-cash settlements in the market
ID number: J201944
Abstract: The purpose of this article is to characterize and study non-cash payments and their specific features. To achieve this goal, the study on forms of cashless payments in the Russian Federation is conducted. The development and improvement of the system of non-cash settlements in modern conditions is considered. The subject of the study is the forms and conditions for organizing non-cash settlements. The information base for the study was the normative legal acts, the materials set out in the educational literature, periodicals, and also on the Internet.
Abstract: The article describes the theoretical basis for the valuation of business - formulates concepts and main goals of business valuation, also defines the principles of comparable company analysis, its advantages and disadvantages against other methods of company valuation. Moreover, it’s reveals theoretical aspects and essence of valuation and financial metrics, which are used in calculating multipliers.
Key-words: business valuation, comparative analysis, company analysis, multipliers, financial indicators of a company
Pyatachenko Anna Maksimovna, Puzyreva Kamila Vladimirovna
Marketing Strategies AT&T
ID number: J201946
Abstract: The article examines the concepts of marketing strategy, discusses the reasons for choosing the strategies of AT&T corporation, analyzes its activities. The BCG matrix is presented - a tool for strategic analysis and planning; describes its main elements, defined types of strategic business units. The factors of the internal and external environment of the organization are identified, the strengths, threats, weaknesses and opportunities, i.e. SWOT analysis performed. The research results can be used for analytical and statistical activities, as an example and a basis for developing a marketing strategy for transnational corporations.
Key-words: marketing strategy, transnational corporation, competition, strategy, telecommunications industry
Rutenberg Anna Dmitrievna, Lebedintseva Elena Olegovna
The main problems and prospects of the financial market in the Russian Federation
ID number: J201947
Abstract: The article presents the characteristics of the financial market of the Russian Federation, its importance, problems and development prospects.
Key-words: state development, financial market, problems and prospects, development strategy
Abstract: In today's conditions of the knowledge economy, a major part of investments are made in intangible assets, but in reporting some of them considered not as assets, but as expenses, which results in lowering value of the business. At the same time, there is a characteristic trend in the market for the growth of undisclosed intangible assets’ share in the enterprise value structure.
Key-words: intangible assets, fundamental value, financial bubble, knowledge economy, capital
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