Research on marketing strategies of international brands:Can the BTS effect on the international corporations sales be repeated
ID number: J202171
Abstract: Results of research of marketing strategies of international corporations for sales increase while having Korean boy group BTS as their ambassadors are presented. Brand ambassadors are key elements of brand awareness and reputation. The properly organized advertisement campaign and utilization of marketing power of ambassadors is the key element for sales increase. In this paper the development of the boy group, the advantages and disadvantages of the groups effect on sales of international companies and the possibility to repeat the positive effect of boy group on sales was analyzed. Results can be used by international companies while developing marketing and sales strategies
Key-words: BTS; ARMY; fan base; endorsement; social media management (SMM), BTS effect; partnership; ambassador, sales boost.Marketing strategies are mostly aimed to increase sales. In a modern world, it is a quite complicated task even for huge international corporations to build up proper advertising campaigns to boost sales. In order to do so companies engage into partnerships with influencers (famous people with big audience of followers on social media) to have their products promoted and brand strengthened. The influencers who promote the product of a specific brand are called ambassadors.However, the partnership does not always guarantee the sales increase or increase of brand awareness. The audience targeted through the ambassador may not always respond or even respond negatively if the marketing campaign was not properly managed.One of the most powerful ambassadors of today are South Korean band called BTS. The ambassador partnership they engage the products they promote (both intentionally and unintentionally) get transcendental popularity and demand form different target audience all over the world
Abstract: This article presents the formed portfolio using the theory of G. Markowitz. In addition, emphasis was placed on a general description of the calculations necessary to find the optimal portfolio using the model, namely: the mathematical expectation of profitability and risk of securities and the same indicators in the context of the entire portfolio. The choice of securities based on the investor's preferences, the calculation of their profitability and risk, the analysis of the resulting portfolio and its optimization were also justified
Key-words: investment portfolio, analysis, theory of G.Markowitz, analysis, mathematical expectation, profitability
Impact of oil prices on gasoline pricing in Russia and Kazakhstan
ID number: J202173
Abstract: The article examines the influence of various pricing factors of motor gasoline in Russia and Kazakhstan. The factors influencing the pricing of the cost of gasoline have been studied. The trends in the development of the oil industry in Russia are described. The article also examines the theoretical aspects of the formation of gasoline prices. Relations between Russia and Kazakhstan, conditions for the purchase of oil. It also provides information on taxation in Russia and Kazakhstan, and its differences
Key-words: oil, oil industry, gasoline prices, taxation, factors of formation of gasoline prices
Key Features and Risks of the Russian Equity Market for International Investors
ID number: J202174
Abstract: This paper discusses the definition of the stock market, its role and functions in financial and market relations, and the main features and trends of the Russian stock market. Moreover, this paper presents the main problems of the Russian stock market that hinder the investment of international physical and institutional investors, as well as recommendations for their elimination or mitigation to improve market quality and increase the inflow of foreign capital
Key-words: investment, stock market, Russia, risks, international investors
Life insurance: need and results jf development in Russia
ID number: J202175
Abstract: The purpose of this article is to outline the essence and necessity of life insurance, to analyze the dynamics and structure of the life insurance market in Russia over the past few years, and to identify the features and problems of development of this type of insurance in our country
Key-words: insurance, insurance market, life insurance
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