| Prever O.D., Kesse E.A., Syrtsova D.D.
Pricing policy: problems and solutions
ID number: J2017211
Abstract: In this article examined the term “pricing policy” from macroeconomic point of view and the ways of solving problems in this area of the economy are translated. It is also proved that pricing policy is of great importance for the further development of the company.
Key-words: pricing policy, risk, traditional way of pricing, flexible way of pricing
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