| Velieva Aygyun Rasimovna, Trapsh Romeo Ruslanovich
Franchising in Russia
ID number: J201842
Abstract: The article discusses the advantages of franchising as an enterprise system, its distinctive features. The characteristic of the development of franchising in Russia from the very beginning to the present time is given. Its influence on the economy of the country as a whole is analyzed. The current statistical data is given, allowing to study this kind of activity. The problems of the existence of franchising are discussed and measures for their elimination are suggested.
Key-words: franchising, franchise, Russian franchising association (RAF), problems, perspectives
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