| Aksaeva Aina Kamilevna, Klochkova Elizaveta Sergeevna
Marketing and its role in enhancing the effectiveness of the company's activity
ID number: J201941
Abstract: This article provides a definition of the essence of marketing, describes its principles and functions, presents an analysis of the organization of marketing policy in an enterprise and its impact on economic efficiency. As an example, the company Nestle was considered. The relative indicators of the financial activity of the enterprise were used as assessment tools.
Key-words: marketing, marketing policy, strategy, analysis, financial indicators
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