| Pyatachenko Anna Maksimovna, Puzyreva Kamila Vladimirovna
Marketing Strategies AT&T
ID number: J201946
Abstract: The article examines the concepts of marketing strategy, discusses the reasons for choosing the strategies of AT&T corporation, analyzes its activities. The BCG matrix is presented - a tool for strategic analysis and planning; describes its main elements, defined types of strategic business units. The factors of the internal and external environment of the organization are identified, the strengths, threats, weaknesses and opportunities, i.e. SWOT analysis performed. The research results can be used for analytical and statistical activities, as an example and a basis for developing a marketing strategy for transnational corporations.
Key-words: marketing strategy, transnational corporation, competition, strategy, telecommunications industry
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