| Gazarian Ruben Armenovich, Larionov Vitaliy Ruslanovich
Banking Ecosystem - Fashion Trend or Strategic Necessity?
ID number: J202082
Abstract: The article presents the results of testing the hypothesis that the creation of ecosystem models of banks is a fashionable trend, rather than a strategic need to attract and retain customers. The hypothesis was assessed by comparing banks' commission income before and after the introduction of ecosystems, as well as by analyzing the strategic goals of banks. The results of the analysis can be used to confirm the fact that the ecosystem is a strategic necessity for banks due to the slowdown in their growth.
Key-words: information technologies, bank ecosystem, client-oriented approach, business model, bank industry
Article link
More
Hide
|