| Y. D. Gracheva, E. D. Panova
THE CONNECTION BETWEEN STRATEGIC AND FINANCIAL MANAGEMENT OF NIKE
ID number: J202325
Abstract: in the modern world, successful companies try to manage their finances in such a way that helps them in achieving their certain strategic goals, based on the specifics of their work. This article discusses the connection between strategy and finance, its role on the example of Nike, and also provides recommendations for a more successful integration of strategic and financial management in the order to maximize the results of the company
Key-words: strategy, financial management, finance, cost optimization, strategic planning, profit maximization, cost minimization, integration of strategy and finance, competitive advantage, marketing.
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