| Gezha A.V., Smolenkova E. A., Konchakova V.I.
Trends and challenges of investing in the context of globalisation and digitalisation
ID number: J202331
Abstract: The stock market is an integral part of the global financial market, which in recent years has undergone many different transformations under the influence of external and internal factors. This article discusses the main trends observed in the investment market, such as digitalisation, the increasing share of retail investors, and the growing popularity of ESG investing in the global and Russian market. The authors of the article consider the use of multiples as a way to assess the financial performance of the company and note that this method of assessment is not always effective for choosing an investment strategy.
Key-words: stock market, investment, digitalisation, ESG, retail investors, multiplier
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