| Sambolya Elisaveta
Consumer choice
ID number: J202144
Abstract: The market is a consumer-oriented economic system. To understand how the consumer behaves, you should understand his preferences, and what motives are guided by the choice of goods. In order to find out it, there is a theory of consumer choice. In the life of every person there is a choice on the basis of which we satisfy our preferences. Human needs are almost insatiable, because there are always limits to their full satisfaction, such as land, labor, capital. Based on this, there is an economic choice, there is a need to allocate resources to meet their own needs. Depend on its revenue, the buyer adapts its behavior to the external environment of the market. Despite the fact that consumer choice theory is part of economic theory, all the data are relative, since it is difficult to predict the exact behavior of both an individual consumer and a group of buyers. It is important to note that not only economic factors are important, but also social or psychological factors
Key-words: consumer choice, consumer choice theories, consumer behavior
Article link
More
Hide
|